The cellphone will change the radio landscape by not only establishing a two-way modality but by ushering in new models for advertising that are mapped to people's musical tastes and perhaps locally relevant as well thanks to GPS. This maybe one of the most promising mobile ad formats and is a space to watch.
Nortia is the Etruscan Goddess of Fate, predecessor to the Roman Goddess Fortuna (luck in English). Nortia had a great temple in Velsna, where it was a tradition to drive a nail into the wall at the new year to mark the ending or fixing of the old year. Fixing data in one place for common use. This is what Nortia is mainly about. You may use this blog in connection with our site, Nortia Research. ---> Nortia
Thursday, July 17, 2008
The iPhone is a Pandora's Box for Radio
>>The iPhone 3G and other smartphones like it will change how people access interact with audio. Already, the Pandora music discovery service is the fourth most popular application in the iTunes store. And bloggers like Jeff Jarvis believe that it will disrupt radio. I tend to agree.
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