Yum!'s World Hunger Relief

LOUISVILLE, Ky., Sep 24, 2008 (BUSINESS WIRE) --

Yum! Brands announced today the launch of its annual hunger relief effort to help stop world hunger. World Hunger Relief supports the United Nations World Food Programme (WFP) and other hunger relief agencies. Nearly 36,000 company and franchised restaurants located in over 100 countries will be participating, including KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All-American Food.

Island Def Jam (IDJ) has partnered with the leading provider of digital download services, Neurotic Media, to support Yum!'s World Hunger Relief movement and Mariah Carey's "Love Story" song download giveaway. Neurotic Media generated the redemption codes for the giveaway, hosts the redemption mini-site, and delivers the MP3 globally for this promotion. To achieve the necessary robustness for the service, Neurotic Media worked closely with their technology partners, Akamai and Internap, to assist in back-end service - gifts-in-kind - to ensure that as much revenue as possible goes toward the World Hunger Relief movement. Internap provides IP services and bandwidth capacity for the Neurotic Media data center in Atlanta, GA; and Akamai support CDN services with edge caching to support the program on a global basis. Neurotic Media monitors the activity and provides aggregated, comprehensive reporting data to IDJ.