"Verizon is now positioned to offer content owners and video distributors a competitive choice in delivering their services to our broadband customers," said Marjorie Hsu, Verizon vice president for network technology. "With our new delivery capability, content owners will be drawn to our networks, and our customers will be the beneficiaries of a broad range of compelling content services."
In response to the burgeoning market for video and multimedia services over broadband, Verizon and Velocix have put commercial and technological arrangements in place to create a new-generation content delivery network (CDN) that benefits the operational models and strategic goals of both parties.
Velocix technology will be deployed in the Verizon backbone network to reinforce Verizon's network design, offering content owners and distributors a new, efficient pathway to Verizon customers. The Velocix platform expands beyond typical CDN features and also includes peer-to-peer (P2P) CDN capabilities to meet the needs of the rapidly evolving P2P-based media-distribution industry.
The new CDN will be used to distribute content that Verizon contracts for directly with content owners like movie studios, TV networks, video rental sites and entertainment services, and also to distribute content from content owners with which Velocix has agreements of its own - all at competitive speeds and costs. As a first step, Verizon has arranged for Velocix to begin delivering Starz Entertainment's Starz Play broadband entertainment service to Verizon broadband customers.
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