HONG KONG, June 3 /PRNewswire-Asia/ -- Equinix, Inc. (Nasdaq: EQIX), a provider of global data center services, today announced that it will be exhibiting and co-sponsoring a networking cocktail reception at the 7th Asia Pacific Trading Summit in Hong Kong. Taking place at the JW Marriott Hotel Hong Kong, the full day conference organized by FIX Protocol Limited (FPL) on June 4 will bring together the region's leading industry participants to discuss global market developments in electronic trading in the Asia Pacific region.
With the highly volatile and competitive nature of today's markets, financial market participants are finding that they can derive significant advantages by operating within a scalable and global data center infrastructure capable of supporting complex and real-time data feeds around the world. In the Asia Pacific market, the continued growth of automated and algorithmic trading has driven the requirement for more sophisticated electronic trading strategies. Designed for best execution of such next generation electronic trading strategies, Equinix Financial eXchange fosters a high-performance, low-latency and global financial information ecosystem comprised of buy-side and sell-side firms, hedge funds, execution venues, market data suppliers, network providers, and trading technology vendors all interconnected inside Equinix's neutral open marketplace International Business Exchange(TM) (IBX(R)) data centers.
By operating in close proximity, Equinix Financial eXchange enables financial market participants to expand operations within a scalable environment, open new markets that they were previously challenged to enter, improve reliability and redundancy of operations, and to reduce costs by eliminating the need to link to multiple partners over significant geographic distances. It also enables the fastest possible links to the world's largest trading venues, as well as access to a critical mass of network service providers.
"Equinix has been working with customers like ICAP and Dow Jones to further reduce latency, improve resilience and provide high quality execution," said David Wilkinson, Senior Director, Business Development of Equinix in Asia Pacific. "With the increasing interest in the Asia Pacific market, our presence in Hong Kong, Singapore, Tokyo and Sydney - the four leading financial centers in the region -- provides a high performance connectivity platform. FPL's AP Trading Summit provides a good opportunity for us to share our experience of working with some of the leading brands in the financial sector."
Equinix representatives will be at booth 8 during the exhibition and at our co-sponsored networking cocktail reception at 5pm to discuss how Equinix Financial eXchange is helping customers in the Asia Pacific region to gain lasting competitive advantages.
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