Craig Vachon's blog

Craig Vachon is Immersion's senior vice president and general manager of its Touch line of business. HT to cellodude on the IV MB. It's even more interesting given the existing relationship between Immerion and Vosteon, Ford's main supplier:

>>Haptics - touch feedback concepts

* Feedback through touch happens faster than through other senses.
* The response to touch is usually strong, visceral and can evoke emotion.
* Objects that have a solid feel may convey an emotional response that ranges from a feeling of high quality to an enhanced sense of security.
* Consumer perception of what constitutes a "high quality" feel falls into a fairly narrow range that is measurable through consumer testing.

[Derived from a Ford research report on Haptics]