Atmel up there with Cypress, Synaptics

a post by cellodude on the IV MB:

>>Atmel isn't small-time, not only are they in some high profile phones but they are going to be in Windows 7 touch netbooks next year, and also handheld gaming & GPS. See article below.

Looks like IMMR is graduallly gaining a foothold in all mobile platforms. Cypress & Atmel license IMMR, and Synaptics just premiered the Fuse demo with IMMR involved so they might sign too. Cypress expected to become #1 next year.

[Winners, losers in touchscreen IC market

Atmel, Cypress, IDT, Microchip, Renesas, Synaptics and others are selling touchscreen chips for handsets and other products. Synaptics was one of the early leaders for handsets, but Atmel and Cypress are coming on strong. The others are scrambling to get their foot in the door.

Based on current design activity, we expect Cypress to displace Synaptics and become the dominant supplier of touch screen chip solutions in 2010.

Samsung and LG are expected to shift their high end smartphone touchscreen chip designs to Cypress based solutions. We also expect Cypress to increase its footprint at Nokia and Motorola at the expense of Synaptics and Atmel respectively.'']