Chi-X experiences low latency benefits by outsourcing to Equinix

from datacentermanagement.com:

>>Outsourcing our platform to a specialist data center services provider was a logical step for Chi-X Europe.”
Following a full market evaluation of data center providers, Chi-X Europe selected Equinix as its vendor of choice, commencing work in August 2008. Critical to its decision to choose Equinix was the Equinix Financial eXchange, a global financial ecosystem consisting of financial market firms including buy and sell side firms, market data providers, technology providers as well as execution venues that locate with Equinix data centers to support highly reliable, low latency connectivity for a broad range of market participants.
As Miciu states: “The solution offered by Equinix successfully meets the needs of Chi-X Europe, with Equinix Financial eXchange also enabling participants to directly connect to an active community of strategic partners.

“Moreover, outsourcing to Equinix has meant an improvement in our operational efficiency, with the management of power, cooling and security all handled by the provider.”
Chi-X Europe initially hosted its platform at Equinix’s London Slough data centre (LD4). It has since opened a new Point of Presence (PoP) at Equinix’s Frankfurt data center (FR2), and has also housed a business continuity solution at Equinix’s Park Royal center in London (LD3).

The Benefits
“Outsourcing to Equinix has given us a proven advantage over other MTFs by allowing our participants to directly connect to the platform, thus enabling them to bypass relatively expensive and unreliable network links,” comments Miciu.

“Not only have we achieved our initial aim of improving latency, but outsourcing has also enabled us to expand our customer base, thus further improving our return on investment.”
As Chi-X Europe continues to expand, partnering with a data center provider that can facilitate company growth is essential. “Equinix’s vision aligns completely with our own. Its ability to scale its services to meet the needs of our growing customer base is critical to our aggressive growth strategy.”