>>Revenues by market segment showed strength across almost the entire spectrum of markets, with particular strength in the cell phone market and consumer.
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We experienced broad strength in most of our end markets primarily driven by smartphones, consumers and industrial applications. Touch related revenues delivered strong growth in Q2, driven primarily by our maXTouch solutions. During the second quarter, we ramped volume shipments to Samsung, HTC, and Motorola.
In addition, maXTouch continues to be designed into the industry’s leading smartphones as demonstrated by the recent market releases of HTC’s EVO 4G, Samsung’s Galaxy S, and Motorola’s Driod XTreme. We are particularly enthusiastic about maXTouch acceptance into new applications beyond the handset marketplace.
In June, we announced maXTouch support for touchscreens up to 15.6 inches. Market research from this forecasts touchscreen demand in larger screen formats, such as personal computers will exceed to 115 million screens by 2014 with tablets leading the way.
It should be emphasized that at Atmel will ship multiple touch controllers into each system depending on screen size. We are already experiencing substantial customer design activity for touch-enabled tablets and expect volume shipments to begin in the fall of this year.
In addition to handsets and tablet PCs, touch controllers have began to proliferate into gaming consoles, mobile Internet devices, GPS, digital cameras, remote controls, printers, and a broad range of industrial applications.
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As previously stated, maXTouch is experiencing extraordinary customer acceptance, and despite the fact that production shipments didn’t occur until Q1, based on strong bookings, backlog, and planned capacity expansions, we expect maXTouch will generate over $100 million of revenues for 2010....
Hans Mosesmann – Raymond James
Few questions on the larger screens or panels or touches being deployed and you may have multiple microcontrollers, for each microcontroller would there be the associated touch technology or is that the IP in like one place and then you’ll have the ASPs for each product for the microcontroller. In other words, do you get paid once for the touch technology and not multiple times?
Steve Laub
I’m not going to share too much detail, Hans, because of competitive reasons, but let me just tell you that we are selling multiple devices into that particular application, and you get paid for each device.
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Raji Gill – Needham & Company
Excellent maXTouch revenue, great headlines, big high volume wins, any sense of your $100 billion revenue target for the year, whether that will be back-end loaded or will that potentially be equally split between the first half and second half?
Steve Laub
Given that production started in Q1, and it was really small then, you can count it’s quite back-end loaded.
Raji Gill – Needham & Company
Maybe could you talk a little bit about the design win pipeline for maXTouch, any color there in terms of are you expecting and there is a $100 million target incremental new design wins, new SKUs or is it just kind of a then combination of high sell-through forecast for the existing designs?
Steve Laub
With respect to being achieving the $100 million target for the year, it’s based on design wins that have already been won. Some of which have not been announced because the customers have not yet released their products. So it’s based on already won designs and obviously some of those is being released to production and obviously increases with respect to designs that have already been announced and released by the customers. What we’re obviously designing in now is going to impact and influence next year’s revenue.
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Steve Laub
So we’re not giving a forecast right now of 2011 numbers for maXTouch. Today was the first day we gave any indications of the expectations for this year for maXTouch. Clearly, a lot of factors are going to influence that how next year is. But as stated in the earlier question, we are ramping each quarter, the revenues for maXTouch and clearly, the amount we’ll be doing in Q4 will be at a higher run rate than $100 million. What that will be? I’m not going to talk about today and speculate exact numbers right now. We’ll give you further updates as it becomes relevantly close to that timeframe.
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