Samsung sold a total of 70 million mobile handsets during the quarter, down 14 percent year-on-year. However, strong sales of smartphones and high-end mobile devices helped to increase Samsung's average sales price and boost operating profit. Smartphones made up 18 percent of Samsung's total handset unit sales for the quarter, up from 4 percent during the same period last year.
In the second quarter, Samsung expects the industry to see single-digit growth in mobile handset demand quarter-on-quarter. The company aims to continue to outperform the market by launching of a range of devices to meet diverse market needs. Continuing its momentum in the smartphone market, Samsung is introducing the new GALAXY SII during the second quarter, with the device slated to be rolled out by 140 mobile service providers in 120 countries. Samsung will also expand its tablet portfolio with the introduction of the GALAXY Tab 10.1, the thinnest, lightest device available on the market.
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