Nortia Research: Jamba Juice of Bakersfield Quickly Boosts Traffic and Sales by Ten Percent

Friday, October 14, 2011

Jamba Juice of Bakersfield Quickly Boosts Traffic and Sales by Ten Percent

Bakersfield-based Jamba Juice Franchise owner with four stores uses Trumpia's SMS Marketing and Facebook postings to build its mobile marketing database, boost in-store traffic and increase sales.

Baskersfield, CA (PRWEB) October 11, 2011

Jamba Juice of Bakersfield, which owns and operates four local franchises of the popular better-for-you beverage and food company, is using Trumpia's bulk SMS and QR Code Marketing combined with Facebook marketing to increase its in-store traffic by around ten percent. As a result of the increased traffic, Jamba Juice of Bakersfield has realized a significant boost in its sales.

Trumpia is the leading solution provider for Multi-Channel Marketing and Messaging, offering mobile text, email, voice broadcast, IM and social media in a single, unified web-based platform.

The Bakersfield-based business attributes some of its success to creating and placing signs at each store, inviting prospective customers to connect for special daily deals by texting its mobile keyword, Jamba, to its premium short code, 99000, or scanning a Quick Response (QR) Code.

The business also promotes its daily deals on its Marketplace Jamba Facebook fan page, encouraging people to opt-in to its mobile marketing database to receive special coupons that are usable at this particular outlet, which is just one of its four locations in the north-westernmost part of the city.

For example, the Jamba Juice franchisee routinely posts messages on its Marketplace Jamba Facebook fan page that call upon visitors to text its mobile keyword to receive a “buy one get one free (16oz) smoothie deal.” In doing so, the business is growing its Facebook following and, at the same time, using Trumpia's mobile text marketing feature to get more customers to come into the store.

Using both Trumpia's SMS text marketing and QR Code marketing features in this way, Jamba Juice has grown its opt-in mobile database to around 1000 customers in just two months across all of its four stores.

Jamba Juice of Bakersfield typically sends out mobile coupons and deals to this SMS marketing database at least once a week. Customers can redeem the coupon simply by showing the coupon message stored on their phones.

“While we considered many marketing options, we decided to exclusively use Trumpia's mobile text and multi-channel marketing platform,” said Brett Thomas, owner of Jamba Juice of Bakersfield. “We're glad that we did and we were right about our hunch that Trumpia would provide us with the most direct, immediate and affordable way to connect with local residents and quickly build a loyal following. The return on investment that we've enjoyed since we began using Trumpia's platform has been tremendous.”

“Jamba Juice of Bakersfield's use of our SMS text marketing and cross-channel messaging capabilities is a perfect example of how small businesses can harness the power of Trumpia to quickly build their market presence, establish their brand and gain results – more quickly than any other marketing strategy or tactic,” said Derek Rhie, co-founder and director of sales and support for Trumpia. “We're honored to help Jamba Juice of Bakersfield and other small business owners build vibrant, successful businesses in a tenth of the time it would take them to do so with a single channel or more traditional media.”