from http://nrn.com:
>>White said Jamba’s relationship with Nestlé has been “very strong and collaborative,”
But given the size of the giant global manufacturing brand, White
said he was concerned that, “Jamba will not always be a top priority.”
The energy drink line has not been without challenges. Jamba first
introduced the energy drinks in 2008 with Nestlé, but the beverages were
pulled citing manufacturing problems. It took another two years to get
the latest version to market.
Friday, April 27, 2012
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