>>The picture is different for the world leader: buoyed by its strong sales in smartphones (over half of all devices sold by Samsung) and feature phones, Samsung is playing the game perfectly. It improved its market by nearly five percentage points to 21.6% marketshare, working out to over 90 million units sold. The distance between Samsung/Nokia and the rest of the pack is big at the moment. Apple comes in third but a ways behind with 29 million units. That shows how challenging the mobile market, which needs to operate at scale to be profitable, is at the moment for the majority of the industry.
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