2nd CK center in London open in Dec 2009

from the IV MB, by yyy60:

>>2nd CK center in London open in Dec 2009

London Clinic to launch cancer centre campaign
Source: Marketing Week | Published: 08 July 2009 10:15

The London Clinic is readying a marketing campaign to promote its new cancer centre.

The not-for-profit medical establishment has invested heavily in the centre, which includes new technology, such as a CyberKnife and other non-invasive radiotherapy systems.

The centre is set to open in December this year and The London Clinic has appointed Hurrell Moseley Dawson Grimmer to handle a £500,000 marketing communications brief.

The agency was appointed after a pitch overseen by marketing director Karen Bullivant. Marketing will embrace press, print and online activity and HDMG will also handle media planning and buying.

Neil Dawson says that health care products and properties face a growing marketing challenge as patient demand grows. He adds: “It’s a sector that is going to grow and become much more innovative inn the way it approaches marketing.

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** The first CK in London was at the Harley Street Clinic which was open early this year. This is the second CK in London also on Harley St.