>>Repaving the Information Highway
Its buildings are giant blank slates, with few windows and no corporate logos. Legions of security cameras and guards watch the premises. Visitors must place their hands in a biometric scanner and pass through interlocking steel mantrap doors to gain entrance.
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Still, the 12-year-old company has a few advantages over its rivals. Companies tend to stay put in a data center for years, because moving can be costly and disruptive. "It's a very sticky business," CEO Steve Smith tells SmartMoney. Equinix's global scope makes it attractive to firms looking for one company to provide services on different continents. The biggest telecom firms already are entrenched Equinix customers too, and that lures smaller companies that want to be part of the same Internet ecosystem. "Equinix's growth will slow, but they're not at that point," says Michael Lippert, manager of the Baron iOpportunity fund, which owns shares of the company.
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