Thursday, June 11, 2009

more info from the Immersion shareholder meeting

from the IV MB, by PVTOMA:

>>Nice post bfrank.

I saw you writing away and really appreciate it. (I was sitting the row behind you)

A couple of other comments.

They have been on road shows telling investors about IMMR. Maybe that is why there were no "suits" in the audience outside of IMMR staff etc.

There were maybe 5 investors there.

Spoke one-on-one with Clent and like BFrank said, they are fired-up about the D7 conf. This new technology (based on pushing up only part of the screen) is diffrent than rumble or actuators (bigger screens). The differntiation gap between the "good enough" standard and this new tech is much greater now and the feedback is that this is the killer app that we have been looking for.

In the q&A part he also mentioned that IMMR will price differenciate the different technologies they have for mobile space. Customers can go cheap and get the base line IMMR product or multiple steps up and pay for the premium product that was displayed at D7. This product just came out of the lab so I dont expect it in phones this year---but it is apparantly so compelling, you never know. This may be one reason the Apple's of the world were waiting. The new tech was NOT on dsplay.

Since someone asked about downloads a while back, I asked if that was still a feasible rev model. Bfrank can add on here but the net is that it is developing and that it is probably not nearly as big of a rev generator as we had onced hoped (rounding error). Example: Apple is not making much on the iphone apps but it is helping drive product demand (different than itunes where they make tons of money).

The gaming delay was purely product testing issues, not demand. They have now solved the problem and q1 next year we will have money coming in. Still sees it as a big space.

Also addressed the cash position in the presentation. He or Clent, forget who, said that with the decline in expenses and a modest rev growth we will be cash nuetral over Q3 and Q4. I believe he said target year end cash was $75 MM.

Two new cars next year. He also mentioned the Toyota Crown. This is THE luxury car for those who have drivers in Japan. It has haptics and Clent expects the techonoly to drop down through the car line over time (as has been the case with other techonologies).

He also mentioned how the chips in the phones are a big deal. It helps IMMR get paid for phones even in "dark" territories-where people steal technology( big market) Since we in at product level, we get paid.

Vic was not there-for those wondering. Don't blame him. Any more IMMR people and there would not be room for us 5 investors. lol

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