>>The Haptic Solution
The most familiar haptic technology is probably the game controller or joystick. Controllers use small motors to crudely simulate the feeling of texture, bumps, explosions and such. A more sophisticated form is used by Samsung in its high-end mobile keypads.
If you run your finger across a Samsung screen, tiny directional nudges trick users into “feeling” virtual buttons. When you push an icon, you feel it click. If you miss it, you know because there is no haptic feedback. The result is a measurable increase in keypad speed and accuracy. It also has an emotional impact, increasing user satisfaction beyond most people’s expectations. Advanced phones integrate motion sensors, as well, pointing the way to an entirely new interface philosophy.
To say that this technology is hot at the moment would be an understatement. As I was working on this issue, I was amused to learn that the most downloaded song in South Korea was “Haptic Motion.” Complete with an accompanying dance craze, the song’s lyrics praise tactile feedback in mobile devices.
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For now, I’m just going to recommend buying and holding Immersion for the long run. Immersion’s patent library is strong, and they’ve proved a sharp ability in the haptics market — these are important steps to transformational profits.
Recommendation: Buy Immersion Corp. (IMMR: NASDAQ)
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