Saturday, June 19, 2010

Touch is not enough, say display experts

from EETimes.com:

>>Touch screen shipments have reached over 600 million units in 2009 (from 468 million in 2008), a 29 percent growth year-to-year. Touch screen module revenue was about $3.6 billion in 2008, and this increased to $4.3 billion in 2009. DisplaySearch forecasts that touch screen module revenue will reach $13 billion by 2016.

In mobile phones, DisplaySearch reported touch penetration was 15.8 percent in 2008, rose to 25.7 percent in 2009, and is predicted to increase to 57 percent in 2016.

Christophe Ramstein, chief technology officer of Immersion Corp., likes to quote novelist and poet Margaret Atwood to make his point about the need for haptic touch (touch feedback) as a key element for guaranteeing a pleasant user experience: "Touch comes before sight, and before speech. It is the first language and the last, and it always tells the truth."

Immersion develops systems and technology for integrating touch feedback into their licensees' products. The company this week announced that a leading Italian manufacturer of medical devices for minimally invasive surgery has obtained a license to Immersion's TouchSense haptics technology for use in its ALF-X (advanced laparoscopy through force reflection) telesurgical robot system.

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