Friday, January 7, 2011

LG eyes 4-fold jump in 2011 smartphone sale

from Reuters:

>>LAS VEGAS, Jan 6 (Reuters) - South Korea's LG Electronics Inc (066570.KS) aims to more than quadruple smartphone shipments this year and will focus on expanding premium products to catch up with bigger rivals, an executive said on Thursday.


"It'll be difficult to make a quick turnaround due to legacy products and higher marketing spending," Ma Chang-min, vice president and head of marketing for LG's mobile communications, told Reuters in an interview at the Consumer Electronics Show in Las Vegas.

"But we are now better prepared for competition as our products such as Optimus One have gained some traction in the market and our focus in 2011 will be expanding premium product offerings."

Ma said LG sold around 7 million smartphones last year and aimed to increase the volume to 30 million units this year.

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