Monday, October 24, 2011

Equinix business exchange plays proximity card

from GigaOM:

>>It may seem counterintuitive, but in the cloud computing era, location does matter, at least when it comes to where data is stored and processed.


That’s the thinking behind the new Equinix International Business Exchange (IBX). Equinix, the big data center services provider, built the online marketplace to help its data center customers–which include SaaS companies, managed service providers and financial services outfits–expand into new markets and tap into an existing battery of potential partners that already use those data centers, according to Jarrett Appleby, chief marketing officer.

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