>Limelight Networks takes advantage of Equinix's data centres to drive traffic away from congested Internet; claims live streaming is 'necessary evil'.
In an environment when milliseconds can directly affect revenue streams, it's important that content providers reduce their latency. And avoiding the public Internet is key to that, Chris Townsley, director of European sales at content delivery network provider Limelight told Total Telecom on Monday.
Limelight focuses on getting the data as close to the end user as possible, carrying it along its own dedicated infrastructure to its data centre partner Equinix's servers.
There's "almost no Internet," Townsley said, aside from the final link between the user and the nearest Equinix data centre.