Friday, January 27, 2012

secondary markets

from the Cypress conference call (SA transcripts):

>In the end, of course, the numbers of handsets seems to dominate. But there are some secondary markets where we've done extremely well like digital still cameras, which are meaningful contributions. And relative to at least handsets is people still spend so much time talking about them. Areas like white goods and automotive, we've had quite significant success, obviously, those are much slower growth market, but have much more stability. And I would say given the fact -- like in automotive, in fact, we actually have automotive touchscreen products that makes us unique, and we're dominating that design and space. So those are markets that aren't as flashy short term, but long term, I think, it should be significant to our bottom line.

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