Monday, March 19, 2012

Starbucks Goes Healthy, Opens First Juice Store - Will It Succeed?

Read the whole article at Seeking Alpha:

>>Starbucks (SBUX) will open today its first Evolution Fresh juice store in the city of Bellevue, Wash., east of Seattle, just months after buying Evolution Fresh and hiring key personnel in an attempt to go after the $50 billion health and wellness market.

The Coffee and Snack Shops industry is expected to resume its long-term growth trend starting from 2012, according to research firm IBISWorld. Consumers, however, have become increasingly health-conscious, and the general trend toward healthy eating has taken market share from other unhealthier segments like donut and ice-cream shops. A perfect timing for Starbucks to get into this new, faster growing segment.

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