from www.bandt.com.au
>>Advanced haptics, like arrows that feel like they’re rising
when they’re not, is complex. So complex it clearly risked adding
unwanted bulk to the latest slimline iPhone. Which means haptics needs
longer in the labs until its technology is thinner, lighter and more
robus—and Apple is clearer about exactly what value it will deliver to
consumers, which is always a question with haptics.
But while the more advanced haptics missed its September 14 debut, it
is gathering momentum behind the scenes and is something marketers
should be aware of.
Monday, October 29, 2012
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