Monday, October 29, 2012

Haptics beyond the iPhone 5


>>Advanced haptics, like arrows that feel like they’re rising when they’re not, is complex. So complex it clearly risked adding unwanted bulk to the latest slimline iPhone. Which means haptics needs longer in the labs until its technology is thinner, lighter and more robus—and Apple is clearer about exactly what value it will deliver to consumers, which is always a question with haptics.
But while the more advanced haptics missed its September 14 debut, it is gathering momentum behind the scenes and is something marketers should be aware of.

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