P/R
Looking forward, IDC expects the worldwide smart connected device space
will continue to surge well past the strong holiday quarter and predicts
shipments to surpass 2.1 billion units in 2016 with a market value of
$796.7 billion worldwide. IDC's research clearly shows this to be a
multi-device era, although market dynamics are shifting in terms of
product category. In 2011, PC's – a combination of desktop and portable
PCs – accounted for 39.1% of the smart connected device market. By 2016
it is expected to drop to 19.9%. Smartphones will be the preferred
product category with share growing from 53.1% in 2011 to 66.7% in 2016.
Tablets will also grow significantly with share growing from 7.7% in
2011 to 13.4% in 2016. The shift in demand from the more expensive PC
category to more reasonably priced smartphones and tablets will drive
the collective market ASP from $534 in 2011 to $378 in 2016.
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