>>When it comes to the NeoEdge technology, Bushnell actually uses it for his new uWink gaming restaurants.
"In some cases we actually know whether it's a male or female player playing," said Bushnell. "I'm currently doing an ad buy for uWink because they can target it to gamers within a zip code. I can cluster the zip code buy around my restaurant and get a very significant footprint and advertise to a game player. It's perfect for me."
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