Friday, September 11, 2009

"Haptic" phone series helps Samsung to it's highest cellular market share ever

from the IV MB, by cellodude:

>>"Haptic" phone series helps Samsung to it's highest cellular market share ever

When Samsung released the original Haptic, the full touch phone market was dominated by its competitors. The vibration feedback as well as the unique UI functionality, however, differentiated the series from its counterparts. In addition, the name of Haptic itself has been emphasized through the marketing series, raising the recognition of the brand among consumers. Based on this experience, Samsung has emphasized AM OLED as a brand name of its latest mobile phone.

With the growth of the Haptic series, Samsung was able to continuously raise its market share. In the last month, it posted 55% in market share, the highest record since it began the mobile phone business. Also, it accounts for 70% of the full touch phone market. Samsung Electronics plans to release more models of the Haptic series including a 2G full touch phone, B900, within this month

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