Friday, January 28, 2011

strong sales of cutting-edge smartphones

Samsung's performance in the fourth quarter continued to be driven by memory semiconductors and strong sales of its cutting-edge smartphones.

Strong Smartphone Growth Powers Mobile Business

Samsung's telecommunications businesses – Mobile Communications and Telecommunications Systems – registered a record quarterly operating profit of 1.44 trillion won for the period, up 38 percent year-on-year. Fourth quarter revenue reached 12.11 trillion won, compared with 10.17 trillion won for same period of 2009. By finishing the year strongly, Samsung achieved full year 2010 operating profit of 4.30 trillion won on sales of 41.20 trillion won for its telecommunications businesses.

Driven by strong year-end demand for the company's flagship smartphones, Samsung's mobile device sales reached 80.7 million units for the quarter, up 17 percent year-on-year. This brought total sales for the year to 280 million units, registering growth of 23 percent and outperforming the overall market.

Following its introduction in June, Samsung's flagship Galaxy S smartphone has achieved worldwide sales of 10 million units, while the Galaxy Tab - an Android-powered tablet device - attracted strong year-end demand. In emerging markets, Samsung's diverse product mix of mass-market smartphones and touch-screen feature phones also registered solid sales growth.

While mobile device sales are expected to contract slightly in the first quarter of 2011 due to weak seasonal demand, Samsung forecast high single-digit sales growth for the year overall, driven by the fast-expanding smartphone and tablet segments. Samsung announced it will introduce the successor to its Galaxy S smartphone during the first half of 2011, featuring a dual-core processor and Super AMOLED Plus display to further enrich user experience. With its growing lineup, the company is targeting smartphone sales of 60 million units for the year, double that of 2010. In the tablet market, Samsung will complement its Galaxy Tab with a range of devices to optimally meet various user needs.

PR

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