Thursday, August 4, 2011

Jamba Juice Among Companies Being Imitated in China: Good for the Brand?

Read the whole article at Seeking Alpha:

>>After the fake Apple (AAPL) store was highlighted last month, journalists have started reporting about several other Chinese “copycat stores” that resemble western brands.

Ikea, Disney Stores (DIS), Subway and Dairy Queen were among the first names that were quoted as being “imitated” in China – as it might be reasonable for trademarks with a strong international appeal. It is a bit more unexpected to see Jamba Juice (JMBA) among these leading companies, as WSJ reported yesterday:

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