Friday, October 14, 2011

Starbucks eyes juice-bar business


>>Starbucks (SBUX) as a juice bar? According to news reports, the coffee giant may soon add smoothies, wheatgrass and acai to its menu.

The New York Post reports that Starbucks has just hired Yohana Bencosme, the former manager of the trendy Manhattan juice bar Liquiteria. Bencosme's new job is to train staffers in Starbucks' Seattle headquarters.


Would juice bars make sense at Starbucks? The very idea triggered a 3.5% drop in the stock price of Jamba Juice owner Jamba (JMBA) on Thursday.

Starbucks is desperate to bring in more afternoon traffic and even offers an afternoon discount to morning customers in many areas. Smoothies and other juice items would help draw the lunch and afternoon crowds. They would also appeal to children.

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