>>Last week Jamba Juice (JMBA) announced the acquisition of Talbott Teas, a Chicago-based premium tea company, recently profiled on ABC-TV's Shark Tank.
Few details of the transaction are available at the moment, but the obvious ratio behind the acquisition seems to be the desire to complete Jamba Juice's product offering through the introduction of a premium tea category that is aligned with Jamba's focus to quality, 100% natural ingredients with no artificial flavors or preservatives. Given the fact that Jamba's major product (smoothies) has a strong summer consumption, the addition of an article with opposite seasonality may also be considered a positive.
Posts
No comments:
Post a Comment