Friday, April 27, 2012

Jamba splits with Nestlé, targets consumer products


>>White said Jamba’s relationship with Nestlé has been “very strong and collaborative,”
But given the size of the giant global manufacturing brand, White said he was concerned that, “Jamba will not always be a top priority.”
The energy drink line has not been without challenges. Jamba first introduced the energy drinks in 2008 with Nestlé, but the beverages were pulled citing manufacturing problems. It took another two years to get the latest version to market.

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