Monday, May 7, 2012

So why should a relative newcomer like Jamba Juice be so celebrated and welcomed?


>>James White, Jamba Juice chairman, president and CEO, and Thibault de Chatellus, SVP-International, were here recently, and marveled at the reception their first stores at Bonifacio High Street in Taguig and at the Alabang Town Center were getting. “We love the Philippines as a market. It’s a great fit for the brand,” he shares, adding, “We couldn’t have asked for better partners; one of our best, globally.”


The response so far has been so encouraging to the group. They had invested “a lot” in training, bringing an initial seven people to the U.S. to train, just to deliver this experience. Now focusing more on expansion, the group aims to have six outlets operating, in more locations, making the “smile” more accessible, including the soon-to-open branch at the Mall of Asia, by the end of the year.

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