The Immersion Team

Three new positions are mentioned on the Immersion Management Team page:

Mr. Rob Lacroix, Vice President, Engineering
Rob Lacroix is responsible for all product development activities including transforming innovative proof-of-concepts into commercial solutions that meet performance and value expectations. During his tenure at Immersion, Lacroix has held a range of positions, including director of software development, Mobility Engineering program manager, and General Manager of Immersion Canada. Before joining Immersion in 2000, he developed firmware for a number of customers that included Haptic Technologies (acquired by Immersion in 2000), the Canadian Space Agency, and other embedded systems device manufacturers. He holds a bachelor’s degree in Mechanical Engineering from McGill University.
Mr. Joseph LaValle, Vice President, Sales
Joe LaValle is responsible for all of Immersion’s sales and business development opportunities on a worldwide basis. LaValle has over 25 years of sales management experience with major technology companies including SiRF, Intel, Telegent Systems, Digital Equipment Corporation and 3M. He served as Vice President of Sales at SiRF Technology and has particularly strong expertise in Asia – a key market for Immersion – having spent eight years on assignment in Hong Kong and Tokyo for Intel and Digital Equipment’s semiconductor division. He was previously Director of Asia Pacific Sales for Intel's Communications Sales Organization, General Manager of the Communications and Embedded Sales Group at Intel Japan and Director of Asia Pacific Sales for Digital Equipment. LaValle was also Vice President of Sales at Telegent Systems and held various sales and marketing management positions at 3M. He is a graduate of Wabash College.

Mr. Dennis Sheehan, Vice President, Marketing

Dennis Sheehan is responsible for leading all product and corporate marketing activities including overall strategy and go-to-market activities for Immersion’s TouchSense solutions in the rapidly growing market for touch feedback-enabled products. Sheehan has a depth of experience in bringing innovative embedded technologies to market in mobile, personal computer and consumer electronics products. He has built his career developing and collaborating with ecosystem partners in the complex consumer electronics market. Prior to Immersion, Sheehan was Senior Director of Product Management at SiRF Technology, a leading supplier of GPS semiconductor solutions for mobile phones and personal navigation devices. Before that, he was Vice President of Business Development and Strategy for Varatouch, an intellectual property components and software company focused on human input devices for hand-held consumer electronics. Earlier in his career, Sheehan held various senior marketing positions over twelve years at Intel. He holds a B.S. in Chemical Engineering from Stanford University and an M.B.A. from Northwestern University’s Kellogg School of Management.