>>Samsung Electronics launched the Wave 723 smartphone as it looks to broaden the reach of its home-grown operating system, Bada.
The Wave 723 is a lower-end follow-up to the original Wave, which marked the first device to use Bada. Samsung sees Bada as a platform for lower priced smartphones that can eventually be sold to emerging markets. The Wave 723 will launch in September in Germany, and eventually spread through Europe, Southeast Asia, the Middle East and Africa. It will sell for around 240 euros (US$306), with the ultimate price decided by the carrier partner.
By making smartphones using Bada less expensive, Samsung hopes to spur adoption of its product and take market share.
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