>>Equinix has revealed plans to entice BlackBerry maker RIM, Apple and Samsung to create local caches for their mobile content services in Equinix data centres worldwide.
Chief executive officer Steve Smith told iTnews that the data centre giant wanted to attract the "wireless community" to host servers and storage in Equinix facilities.
"We want to try to relieve their backhaul demands," Smith said.
"We want the stuff that's underpinning all the traffic they're pushing around the world."
Smith believed Equinix's reach and network connectivity made it an attractive way for mobile players to reduce the latency of services via local caches.
"We think mobile data is going to become a possible ecosystem for us," Smith said.
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"When a customer comes to our data centre it's going to enable them to look into a global portal and see [for example] there's 62 networks in this data centre, access to EC2 and hosted SharePoint," Smith said.
"We want to create demand by showing them what's inside our data centres."
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