>>Pressed by an analyst at an investment bank, the Samsung executive, Lee Young-hee, acknowledged that sales to consumers were “quite small,” though she didn’t give a specific number.
In her comments, she used the terms “sell-in” to reflect Samsung’s sales to distributors and “sell-out” to reflect the distributors’ sales to consumers.
Ms. Lee’s response to the analyst:
“Well, your question was on sell-in and sell-out. As you heard, our sell-in was quite aggressive and this first quarterly result was quite, you know, fourth-quarter unit [figure] was around two million. Then, in terms of sell-out, we also believe it was quite small. We believe, as the introduction of new device, it was required to have consumers invest in the device. So therefore, even though sell-out wasn’t as fast as we expected, we still believe sell-out was quite OK.”
She added Samsung was “quite optimistic” about 2011 sales but wouldn’t provide a forecast. “As you know, the tablet is relatively new and we need to see how the market develops before we give any firm numbers,” Ms. Lee said.