Thursday, June 12, 2008 - Nokia & touchscreens

>>"Currently, the market for touchscreen products is a niche market. We always aim for a situation where we can cover all the segments with all the options," said Senior Vice President of Nokia Markets Anssi Vanjoki. He added "We will introduce products from the very low segment to the highest one featuring this type of functionality."

Despite a drastic price reduction compared to the original, the new iPhone is still out of reach for many consumers. If Nokia is able to capture the interest of consumers who would like to own an iPhone 3G but just can't afford it there should be a lot of market potential. Of course if they're plan isn't wildly successful it could be a fairly expensive misstep.

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